Case study

Homewell Insurance: a custom-built website that stands out

Homewell is a California insurance brokerage. We rebuilt its website from scratch, with nothing borrowed from a template, so it looks and moves like no other brokerage site.

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Built without limits

A custom build has no template to fit inside. Scroll the Homewell homepage and the city skyline moves in layers, each at its own speed. If you can picture it, we can design it and build it.

Before and after

Drag the handle to compare. Every page was rebuilt, not reskinned.

Before After

Why we changed it

Stand apart

Most brokerage sites look alike. A custom design gave Homewell a look competitors cannot copy from a theme.
Earn trust fast

A calm palette, clear layouts and a strong first screen show visitors that Homewell is established and professional.
Make the next step obvious

Every page leads to one action, asking for a quote, instead of competing menus and banners.
Be easy to find

Clean structure, fast pages and clear answers help Google and AI assistants understand what Homewell does.

Hand-drawn animation for every industry

Each industry page opens on a scene that was drawn by hand, frame by frame, then composed into the top of the page. Scroll and the layers move at different speeds.